E-mail for Hiring

Nine Frame Analysis

1. The first shot seen here is a band shot. We see the lead singer and gutarist, along with the basist and drummer. This introductary shot sets the scene and shows the band which the audience will recognise and relate with. Audiences like familiarity and something they can relate too. When the band starts playing, they sing and play to the camera, making the connection between them and the viewers. In this shot we see a black and white theme, all the band dressed in black, performing and a checkered board.

2. In this shot we see the lead singer in an all white costume accompanied by two people also dressed in white. One looks like she is serving him and the other looks like he is protecting him. His costume is elaborate, showing that he is someone important. The shot is a medium shot making the audience think that each individual is important.

3. Now we see a medium close-up of the lead singer once again, but this time dressed in an all black costume, as equally elaborate as the white costume. this makes the audience think that both characters are important and that there may be a good versus evil theme going on in the story.

4. the next significant shot is a chess board with only black pieces present and no oposition. The close up shot of his hand movng a piece on the board means that the movement is significant. Another thing which is significant is the chess board. This is also present in the first band shot we see, as they are performing on a floor like it.

5. Then we see a replica of the previous shot made with the white costume. The chessboard now though has only white pieces on it, we see him also move a piece. this leads the audience to believe that a chess game is in progress but with a difference. The medium shot once again shows the lead singer in his white costume, with his servant and protector.

6. We have just seen the body guards for both sides step forward to the positions the chess pieces were placed in. They then start to fight. Both are in aggresive stances and posed ready for violence.

7.We are then taken to a medium shot of the band again. They are all in black and the checkered floor coincides with the rest of the video. Even the instruments are black and white. The shot shows them playing to the camera and egaging with the audience, keeping the connection while the storyline is panning out.

8. This is another two shot of the 'pawns' fighting and the black one wins. The shot seen here shows the black pawn throwing the white pawn away from camera focus, showing him dominating the frame and showing his victory.

9. Just before the shot shown, both chess player get up and move to the centre of the board. The one in white takes off his hat in defeat and we cut to this medium close-up two shot, the one in white with his hand to his chest showing he lost nobely and the man in black with his arms raised showing his victory.

Call Sheet

A2 Media Music Video Callsheet

View more documents from Hartlepool Sixth Form.

Lyric Breakdown

Intro (23 seconds)

She lives in a fairy tale (3 seconds)

Somewhere too far for us to find (3 seconds)

Forgotten the taste and smell (3 seconds)

Of the world that she's left behind (3 seconds)

It's all about the exposure the lens I told her (5 seconds)

The angles were all wrong now (3 seconds)

She's ripping wings off of butterflies (4 seconds)

keep your feet on the ground (4 seconds- with instrumental)

when your head's in the clouds (7 seconds- with instrumental)

Well go get your shovel (3 seconds)

And we'll dig a deep hole (2 seconds)

To bury the castle, bury the castle (6 seconds)

Well go get your shovel (3 seconds)

And we'll dig a deep hole (3 seconds)

To bury the castle, bury the castle (5 seconds)

Ba da ba ba da ba ba da, ba da ba ba ba da ba ba (12 seconds- with instrumental)

So one day he found her crying (3 seconds)

Coiled up on the dirty ground (4 seconds)

Her prince finally came to save her (3 seconds)

And the rest you can figure out (3 seconds)

But it was a trick (3 seconds)

And the clock struck twelve (3 seconds)

Well make sure to build your home brick by boring brick (5 seconds)

or the wolf's gonna blow it down (2 seconds)

keep your feet on the ground (6 seconds- with instrumental)

when your head's in the clouds (6 seconds- with instrumental)

Well go get your shovel (3 seconds)

And we'll dig a deep hole (3 seconds)

To bury the castle, bury the castle (6 seconds)

Well go get your shovel (3 seconds)

And we'll dig a deep hole (3 seconds)

To bury the castle, bury the castle (6 seconds)

Ohhhhh (13 seconds with instrumental)

Well you built up a world of magic (3 seconds)

Because your real life is tragic (3 seconds)

Yeah you built up a world of magic (5 seconds)

If it's not real (2 seconds)

You can't hold it in your hand (3 seconds)

You can't feel it with your heart (5 seconds)

And I won't believe it (3 seconds)

But if it's true (2 seconds)

You can see it with your eyes (3 seconds)

Oh even in the dark (2 seconds)

And that's where I want to be, yeah (5 seconds)

Go get your shovel (3 seconds)

We'll dig a deep hole (3 seconds)

To bury the castle, bury the castle (6 seconds)

Well go get your shovel (3 seconds)

And we'll dig a deep hole (3 seconds)

To bury the castle, bury the castle (7 seconds)

(Instrumental 7 seconds)

Guys x2:

ba da ba ba da ba ba da, ba da ba ba ba da ba ba (13 seconds)

Hayley x2:

ba da ba ba da ba ba da, ba da ba ba ba da ba ba (13 seconds)

E-mail copy

A copy of the E-mail sent to Paramore's manager asking permission to use their song Brick by boring brick.

Audience Profile and Questionnaire

Audience Profiles

Age: 6-13 both sexes:

· Preferred Genres- Pop/Musicals/Disney

· Favourite bands/Artists- Justin Bieber, Take That, Girls Aloud, Boyzone, Miley Cyrus, Usher, Tinchy Stryder, The Saturdays

· Hobbies- Going to school, reading, playing games consoles, listening to music, playing instruments

· Interests- becoming famous, learning, playing sport


Age 14-21 both sexes:

· Preferred Genres- Soft Rock/Indie/Pop/Electro

· Favourite bands/Artists- Kings of Leon, The Killers, Florence and the Machine, Katy Perry, Calvin Harris, Paramore, The Kooks

· Hobbies- Going to college or university, driving, hanging with friends, parties, playing instruments

· Interests- Smoking, sleeping in, studying hard, partying harder


Our questionnaire is designed for people who will be in the demographic we are aiming to make the music video for, ideally aged 16-18 or between 14-21 overall but that go to college so we can track them easily. It contains 12 questions to help us know a bit about our audience and their feelings on music video construction.



Questionnaire- Please put a ring around your answers


How old are you?

16/17 17/18 19 or over Prefer not to say


What gender are you?

Male Female Prefer not to say


What do you intend to do after college?

Go to university Apprenticeship Straight into employment None


What do your hobbies involve generally?

Music Performing arts Sport None


How often do you listen to music roughly?

Once a day Once a week Rarely Never


Which genre of music do you tend to listen to the most?

Pop Rock Indie None shown


On a scale of 1-10 how important are music videos to you (1- not at all important 10-very important)

1 2 3 4 5 6 7 8 9 10


Try and think of your favourite music video, what appeals to you, why do you watch it?

Sang by favourite artist/band Interesting storyline in video

Good effects Heard about the video Was a YouTube random choice None of these


What aspects are important in a music video?

Humour Attractive men/women Storyline Status of band


Is fashion/costume important in a music video?

Yes No It doesn’t matter


To what extent do you agree that women are represented negatively in music videos? (1- not at all 5- yes this is very true)

1 2 3 4 5


To what extent do you think that music videos should illustrate the lyrics in the storyline? (1- not at all 5- yes they always should)

1 2 3 4 5

Treatment Sheet

Paramore – brick by boring brick

View more presentations from Hartlepool Sixth Form.

Album cover analysis

Each of these artists are all from the same genre and have all been renound for the contempory art that their covers have donned. Each one is unique to the musical artist and co-incides with either the album name or with perhaps a lyric in one of the songs.

You me at six - Take off your colours. This is the first picture seen here. It is a swirl of colours with the closest the same colour as the background with the colours slowly dissapearing.

Paramore - Riot. the second album on the list. This is, in my opinion, the simplest of all chosen album covers. the album name is riot, and is the word in orange. the rest of the 'RIOT''s are background. It shows that this could be a rebelious album and shows the more rocky side of Paramore. the background is also used in a video for one of the songs from the album.

Keane - Under the Iron sea. The album cover resembles the title of the album, Under the Iron sea, showing the sea with horses as waves. In medievil times horses where often armoured with iron, which leads me to think it could be a link to the name and chosen art work.

Paramore - Brand New Eyes. This album cover was inspired when the lead singer found a dead butterfly in her drive. She clipped it's wings and pinned it sperately to her fence. the inspiration was from some of the lyrics from on of her songs already on the album.

Biffy Clyro - Puzzle. The album cover and name of the album pretty much coincide with one another. It looks as thoug the man in the picture is struggling to think of something or recal something because he is missing part of him, the missing puzzle piece.

Paramore - All we know is falling. The only thing we see on this cover is a red couch in a brushy area outside. The name of the album makes me feel as though the couch is there perhaps to catch those that are falling and it also appears in one of their video's on the album.

Video Analysis

Paramore - Misery business. on Prezi

Green Screen Tutorial

Green screen is new technology that allows you to add and change backgrounds of the things you have filmed. In preparation for the creation of our music video we have had a go at changing the background of a clip.

1. Open final cut and import your selected clip, dragging it too the timeline. You must then render the video ready for you to work with. You do this by selecting your video and clicking onto the sequence option at the top of the screen, select render all and then both.

2. Now you can start editing your green screen. Select the effects option at the top of the screen, go to video filters, key and then select Chroma Key. A new tab will appear in your video box called Chroma Keyer, select it. On this screen there is a colour select tool. Click on this and select the background. You will then be given options on a scroll system. Edit the background until it is how you want it. Some of the screen might still be green because th

e greens might be different shades. If this does happen there is a tab on your video screen called motion, select this and crop your video until it is how you like it. You can also cut the length of the clip by using the razor tool.

3. Once you have finished, once again render your video and press play to watch.